During 2010-11, Arunjyoti Enterprises Ltd opened seven outlets in and around Secunderabad, AP. The company's retail outlets differentiate themselves by integrating into neighborhood convenience shops, aiming to offer a comprehensive one-stop solution for monthly household needs and a premium shopping experience.
Their equity shares were listed on the Bombay Stock Exchange Ltd (BSE) on July 30, 2010. With plans to open at least 200 outlets within two years in twin cities, the company aims to cater to approximately 2000 households per outlet. Furthermore, they envision expanding to 1000 outlets across South India in the next six years, primarily operating through a franchise model with attractive profit packages. To build confidence among potential franchisees, the company currently operates its outlets as company-owned and company-operated units.