Under the Electrical Consumer Durables segment, Orient Electric offers a wide range of fans, including ceiling, portable, airflow, wall, lifestyle, pedestal, table, exhaust, and multi-utility fans. They also provide various components and accessories related to fans, along with home appliances such as air coolers, room and water heaters, oil-filled radiators, heat convectors, dry irons, mixer grinders, juicer mixer grinders, wet grinders, electric kettles and rice cookers, induction cooktops, electric choppers and toasters, and electric hand mixers. Additionally, the company offers health appliances.
In the Lighting and Switchgear segment, Orient Electric provides a diverse range of lighting products, including LED bulbs and luminaires, LED lamps and tubes, professional lighting products, CFLs, fluorescent tube lights, incandescent lamps, and conventional fittings. They also offer switchgears, such as miniature and residual current circuit breakers, distribution boards, isolators, and modular switches and plates, along with wiring accessories.
Orient Electric exports its products to approximately 26 countries and sells them through a well-established sales and distribution network, as well as online platforms. The company also operates smart shops under a franchise model.
Established in 2016, Orient Electric Limited has quickly become a prominent player in the Indian market, known for its high-quality electrical consumer durables, lighting, and switchgear products.