Mahindra Holidays & Resorts India Limited is a company that operates in the leisure hospitality sector. Its main focus is on selling vacation ownership and providing related services. The company's primary brand is Club Mahindra or CMH25, which grants its members a one-week holiday every year for a period of 25 years. Additionally, they offer Club Mahindra Fundays, a product designed for corporate organizations to provide holiday entitlements to their employees as part of reward and recognition programs or as an employment requirement. They also have Bliss, a points-based product catering to individuals aged 50 and above, offering a one-week holiday every year for a duration of 10 years. Another product they offer is GoZest, a three-year points-based product specifically aimed at millennial travelers under the age of 30.
Mahindra Holidays & Resorts India Limited operates a network of resorts across various destinations in India, including hill stations, beaches, backwaters, wildlife sanctuaries, forts, and heritage destinations. They also have resorts in international locations such as Bangkok, Pattaya, Phuket, Kuala Lumpur, Singapore, Dubai, Colombo, Maldives, Vietnam, Cambodia, Nepal, and Bhutan. The company was established in 1996 and is headquartered in Mumbai, India. It is a subsidiary of Mahindra & Mahindra Limited.