As part of the Anopchand Tilokchand Group in the Jewelry sector in and around Chhattisgarh, the company primarily engages in the trading business of various jewelry items, ornaments, watches, and luxury articles made from gold, silver, diamonds, and platinum. Operating under the B2B model with the name 'Anopchand Tilokchand Jewellers,' the product range includes rings, earrings, armlets, pendants, gajrahs, nose rings, bracelets, chains, necklaces, bangles, watches, luxury items, and other wedding jewelry. The company serves customers in high-end, mid-market, and value market segments.
Currently, the company sells its jewelry and related products to sub-franchisee stores in Korba, Chhattisgarh, and a retail store in Bilaspur, Chhattisgarh. These products are distributed under a B2B model as a wholesaler to M/s. Grand Bhagwati, who operates the showroom in Bilaspur.
The company operates on a B2B business model, providing a diverse range of jewelry, ornaments, watches, and luxury articles to cater to both regional and modern tastes. They also deal in diamond and silver jewelry and ornaments, procuring the majority of their stock from Group Companies such as Anopchand Tilokchand Jewelers Private Limited and Adorable Jewels India Pvt. Ltd., which handle the major designing and job work. Occasionally, the company collaborates with independent job workers based on customer requirements and preferences.
The company exclusively deals in jewelry certified by BIS Hallmark, a widely accepted mark of conformity that instills additional confidence in consumers regarding the purity of gold jewelry. With a customer-centric approach, the company focuses on offering products aligned with customer preferences, aiming to achieve the highest client satisfaction through the delivery of quality products. Their commitment is to provide products with desired designs, finish, and quality.
In 2013, the company expanded its presence by opening a branch in Ahmedabad, Gujarat. In 2014, a franchise agreement was signed with Anopchand Tilokchand Jewellers Private Limited, along with arrangements made with a sub-franchisee, M/s. Chhattisgarh Sales Corporation, for the opening of a showroom in Korba, Chhattisgarh. In 2018, the company initiated sales with M/s. Grand Bhagwati Store in Bilaspur under the name of Anopchand Tilokchand and opened a branch in Andheri (W), Mumbai, to enhance online trading business, subsequently selling the Ahmedabad branch in Gujarat.