Distinguished as one of the leading chains of dyers and dry cleaners during its inception, Cravatex Limited has evolved to embrace advancements in the health and fitness industry, subsequently expanding its offerings to include a wide array of fitness equipment for both residential and commercial settings. Representing esteemed international brands in the Indian market, the company holds the distinction of being the sole ISO certified and publicly listed entity in this domain.
In addition to its core business lines, the company has ventured into beauty therapy services, providing advanced treatments through its spa facilities nationwide, along with premium beauty products sourced from top manufacturers globally. It maintains a strong foothold in garment exports and domestic footwear markets, serving various international brands through its subsidiary companies Proline Exports and Pro Apparels, specializing in the production and marketing of high-quality apparel.
With a keen eye on global fashion trends and product innovations, Cravatex Limited caters to a diverse clientele, encompassing leading urban fashion brands such as Azzure, Bullrot, and Phyne Clothing, as well as renowned sporting brands like Wilson, Fila, Ocean Pacific, and Russell Athletic. Furthermore, the company contributes significantly to the distribution of major international brands in both sports and footwear segments, including Fila, Slazenger, Nassau, and JoggerS, among others.
The company's legacy includes the launch of Proline Fitness in 1996, pioneering the introduction of personal fitness equipment to the Indian market. As the exclusive importer and distributor of several international fitness brands, including Johnson, Horizon, Vision, Body Solid, and Magnum, Proline Fitness offers a comprehensive range of products tailored for both residential and commercial applications.
Within its organizational structure, Cravatex Limited's sports division encompasses footwear, accessories, and racket sports, while the fitness division focuses on home and commercial fitness equipment, reflecting the company's commitment to meeting diverse consumer needs across multiple segments.