Bajaj Electricals Limited, a prominent FMEG company within the Bajaj Group, boasts a diversified portfolio encompassing consumer goods like appliances, fans, and lighting. Originally established as Radio Lamp Works Limited in 1938, it underwent a name change to Bajaj Electricals Limited in 1960.
Expanding its horizons, the company ventured into a joint collaboration with the Black & Decker Corporation, United States, forming Black & Decker Bajaj Private Limited in 1993-1994 for the production and marketing of power tools, household appliances, and associated accessories. By 1999-2000, this partnership transitioned into a wholly-owned subsidiary, subsequently rebranded as Bajaj Ventures Limited.
Further strategic endeavors included a distribution agreement with Trilux Lenze of Germany for premium technical lighting in 2005, and a 32% acquisition of Starlite Lighting Limited, a CFL manufacturer, in 2007. The acquisition streak continued with the purchase of a 79.85% stake in Nirlep Appliances, a cookware brand, in 2018, now operating as a subsidiary under Bajaj Electricals.
Business Segments:
- Consumer Products: Offering a range of consumer goods across Home Comfort, Home Essentials, and Food Preparations.
- Nirlep: Focused on kitchen appliances, catering to modern lifestyle needs.
- Nex: Specializing in ceiling fan manufacturing.
- Lighting: Providing both professional and consumer lighting solutions.
- Bajel Projects: Offering power transmission and distribution services through Bajel Projects Limited (BPL).
- Exports: Engaged in both B2B and B2C exports of luminaires & EPC and consumer products.
Subsidiaries:
As of March 31, 2023:
1. Nirlep Appliances Private Limited: A wholly-owned subsidiary renowned for pioneering Non-Stick technology in India.
2. Bajel Projects Limited: Engaged in power transmission, wholly-owned by Bajaj Electricals.
Key Personnel:
Anuj Poddar serves as the Managing Director and CEO, overseeing the company's entire spectrum of operations. An industry veteran, Poddar previously held senior positions at Viacom18 Media Private Limited, before being re-appointed to his current role in August 2022.
Corporate Action:
In 2007, the company declared a bonus issue of shares at a ratio of 1:1, with a record date of August 28, 2007.
Management Outlook:
- The company anticipates growth in the appliances sector driven by innovation, evolving consumer preferences, and emerging market dynamics, particularly with the surge in upscale appliance demand amid modern apartment developments.
- Urbanization, infrastructure expansion in Tier II and Tier III cities, and rural electrification are expected to fuel the demand for lighting products, fostering sustained growth opportunities.
Expanding its horizons, the company ventured into a joint collaboration with the Black & Decker Corporation, United States, forming Black & Decker Bajaj Private Limited in 1993-1994 for the production and marketing of power tools, household appliances, and associated accessories. By 1999-2000, this partnership transitioned into a wholly-owned subsidiary, subsequently rebranded as Bajaj Ventures Limited.
Further strategic endeavors included a distribution agreement with Trilux Lenze of Germany for premium technical lighting in 2005, and a 32% acquisition of Starlite Lighting Limited, a CFL manufacturer, in 2007. The acquisition streak continued with the purchase of a 79.85% stake in Nirlep Appliances, a cookware brand, in 2018, now operating as a subsidiary under Bajaj Electricals.
Business Segments:
- Consumer Products: Offering a range of consumer goods across Home Comfort, Home Essentials, and Food Preparations.
- Nirlep: Focused on kitchen appliances, catering to modern lifestyle needs.
- Nex: Specializing in ceiling fan manufacturing.
- Lighting: Providing both professional and consumer lighting solutions.
- Bajel Projects: Offering power transmission and distribution services through Bajel Projects Limited (BPL).
- Exports: Engaged in both B2B and B2C exports of luminaires & EPC and consumer products.
Subsidiaries:
As of March 31, 2023:
1. Nirlep Appliances Private Limited: A wholly-owned subsidiary renowned for pioneering Non-Stick technology in India.
2. Bajel Projects Limited: Engaged in power transmission, wholly-owned by Bajaj Electricals.
Key Personnel:
Anuj Poddar serves as the Managing Director and CEO, overseeing the company's entire spectrum of operations. An industry veteran, Poddar previously held senior positions at Viacom18 Media Private Limited, before being re-appointed to his current role in August 2022.
Corporate Action:
In 2007, the company declared a bonus issue of shares at a ratio of 1:1, with a record date of August 28, 2007.
Management Outlook:
- The company anticipates growth in the appliances sector driven by innovation, evolving consumer preferences, and emerging market dynamics, particularly with the surge in upscale appliance demand amid modern apartment developments.
- Urbanization, infrastructure expansion in Tier II and Tier III cities, and rural electrification are expected to fuel the demand for lighting products, fostering sustained growth opportunities.
