BJP is already leading with this catchy slogan which has caught the attention of voters.

Congress, Samajwadi Party and Bahujan Samaj Party have failed to come up with slogans that can match this magic.

Samajwadi Party is repeating a simple slogan which says, "This time PDA government".
, Dalit, minority.

The slogan lacks creativity and has not caught on with campaigners.

The slogan of Congress is 'Now there will be justice' and 'Hath badlega halat' but the slogan of bot has also not caught on among the voters.Meanwhile, the Bahujan Samaj Party is still undecided whether it wants to contest the elections with 'Sarvajan Hitaya, Sarvajan Sukhaay' or go back to 'Bahujan Hitaya, Bahujan Sukhaay'.

Slogans often shape elections
consciousness of
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Looking at some of the slogans that have defined politics over the last four decades, one is reminded of the sympathy wave that spread after the assassination of late Indira Gandhi in 1984.

The slogan "As long as there is sun and moon, Indira will remain your name" worked in favor of Congress and it got 404 Lok Sabha seats.

Five years later, in 1989, the slogan 'Raja nahi fakir hai, desh ki taqdeer hai' brought VP Singh to power.

"Sabko dekha bari bari, abki bari Atal Bihari" was the slogan that the BJP used to introduce Atal Bihari Vajpayee as Prime Minister in 1996.The BJP coined the slogan 'India Shining' in 2004 to describe India's economic prosperity. However, this slogan failed to produce the desired results.

In 2004 "Congress's hand, with the common man" brought Congress back to power.

In 2014, “Acche din aane wale hain” was the magical slogan that won the majority and put the Modi government firmly in power.

In 2019, 'Phir Ek Baar Modi Sarkar' gave the second term to the Modi government.The slogan 'This time, 400 paar' seems to be working in the current Lok Sabha elections, whereas the opposition has miserably failed to create the same magic in the battle of this slogan.